Want to present information from diverse sources on your website in consistent manner?
Want the power to update portal quickly?
Portals are a "gateway" to virtual communities on the Internet, providing on-demand information to users, customers & partners. With streamlined communication and documentation, a well-structured portal can become intrinsic part of your business strategy.
Consumer-focused communities
- Geographic communities - based on a physical location
- Demographic Communities - based on gender, life stage or ethnic origin.
Ex: Communities for teens, single parents, empty-nesters and seniors - Topical Communities - based on topics of interest
Ex: Communities for hobbies and pastimes such as painting, music, gardening, politics and spiritual beliefs
Business-to-business communities
- Vertical industry portals - focused on a particular industry segment
Ex: software development, agriculture, healthcare, automobiles - Functional portals - focused on the needs of users representing a specific business function
Ex: such as marketing or purchasing - Geographic portals - focused on location based business
Ex: such as a site devoted to business within the local area - Business Category portals - small business community or franchises
Qualities of an Efficient Portal
- Makes sourcing of information convenient
- Enhances user experience - Highly interactive medium with both content and communication
- Centralized repository of information to varied topics or areas of interest
- Helps in formulating strategies to specific audience - Ability to capture data about visitor browsing behavior
- Streamlines transaction-based processes such as applications, licenses, purchases, etc
- Strengthens business relationship with clients and business partners - Providing anytime-anywhere access to the information they need
- Reduces search costs, travel costs for customers and vendors
- Improves customer service and accelerate response times
- Minimizes operating costs while increasing efficiencies
