If you're looking to invest in an email blast to a large B2B or B2C email list, you'll need the following three components to achieve results:
1. A highly compelling offer...something free, a huge discount, a buy one get one, or anything to get your prospects attention so they will buy, register, or respond. Personally I prefer offering something free for registering. It's your call, based on your marketing goals, but it has to be something that is easily and instantly understood, so the prospect can make a quick decision whether they will click on your email, and take the next crucial step in the relationship. Remember, the prospects on your email list probably don't know you from Adam, so your first impression is critical.
Many small businesses looking to connect with new customers via the internet share a very common misconception about internet marketing. They believe the solution to lead generation is paying web developer to build a search engine friendly website that will attract their prize customers, and close the sale.
Makes sense, right? Wrong.
When it comes to truly effective lead generation (B2B or B2C), a well-designed landing page system connected with a highly targeted paid search (adwords, PPC) campaign is the magic bullet that most business owners really need. If all you're after is reaching as many customers as possible for the lowest cost, shelling out big bucks to build a website doesn't really make sense.
Wednesday, 09 September 2009 15:59
It's all about You.
- You can eliminate manual inventory tracking
- You can reduce operating and labor costs
- You can serve customers and market products better and compete more effectively
- You can keep your business around longer
- You can go home earlier and have more of a life
- Our solutions are affordable
- Our solutions are easy to use
- Hardware requirements are minimal
Tuesday, 25 August 2009 00:18
Economic conditions have changed and enterprises are now taking a fresh look at the methods and tools to effectively build, use and maintain business applications.
Two factors are responsible for that change:
- The recession. The new vulnerability of IT budgets and the consequent strain on IT teams places every company’s line of business at potential risk.
- IT technology platforms have evolved and improved. Today we have a wealth of options when it comes to choosing how we build and deploy business applications.
In particular, the evolution of Rich Internet Applications (RIA), Web 2.0, Cloud computing and Software‐as‐a‐Service (SaaS) now offer new ways for businesses to gain a competitive edge in today’s market.
Knol