Remember that quote that says half of the ad budget goes to waste – we just don’t know which half? If your SEO strategy is not right, you could be wasting 100% of your SEO budget.

We have gotten to a point where, if you have an online presence, SEO (Search Engine Optimization) is a must in your strategy. However, many of our small businesses, though we have SEO within our strategy, follow an approach that results in a waste of time, money and lost opportunity. If you follow the right strategy, it can make a big difference to your business.

For the purpose of this article, I would broadly categorize websites into ecommerce and content websites.  If you sell something on your website, then I would categorize it into an ecommerce website.

As an SME concern in the Indian Textile Industry, you stand at the crossroads of the success you have seen in the past and the challenges that come your way in the future. If you are one of the companies that enjoy a global clientele and are heavily reliant on exports, you will find yourself increasingly pressured to adapt to a changing landscape in the times to come. How do you set yourself up for success in such an environment?

The first thing to note is that you are not alone! As much of the production and manufacturing relocates from the developed to the developing world, the Indian textile industry has seen a global expansion like never before. Just how important are these exports for the textile industry? In 2007-08 the textile industry exported a whopping 390,276 million (INR) as reported by the Office of the Textile Commisioner, giving us an indication of the massive scale of operations.