Really Simple Syndication, or RSS, is a widely-used "web feed" technology that makes it possible to extend the reach of a website beyond it's domain and across a broad spectrum of programs and devices. This technology is often used to facilitate the distribution of blog postings, but also can be used to more widely distribute press releases, "lastest news and updates" or any other regularly updated content.
Users typically "subscribe" to an RSS feed by adding it to their favorite RSS reader, which in turn, allows them to see regular updates without having to visit the authoring website directly. In this sense, the content then becomes syndicated, reaching a wider audience passively without requiring a direct visit by the user.
Marketing via the Internet provides organizations with an ideal opportunity for minimizing costs and reducing the consumption of other materials.
Help SEEDCORE GROUP reduce paper consumption by requesting email-only transmittal of invoices and statements.
Green Business = Good Business
With its ability to connect individuals to information and resources in real-time, the Internet provides a very powerful and very GREEN alternative to traditional marketing efforts. When making decisions on how to spend your marketing money, keep in mind the earth friendly ways by which you can promote your organization.
The science of content management begins with a deep understanding of your customer. The Web is more likely to push your customer away than to bring them closer. The Web creates a wall between you and your customers. You cannot see them, you cannot hear them, you cannot empathize with them.
At best, you get some cold, hard statistics about what they did when on your site. Most web teams are incredibly cut off from their customers. More worryingly, such teams rarely recognize how important it is to have regular interaction with their customers. Your website is there to serve your customers. Everything must revolve around them. They must come first. If you don’t put your customers at the very center of everything you do, your website will fail. Imagine if you managed a shop.
Knol