Mobile phones are becoming increasingly important as a source of visitor traffic. Millions of people are now surfing the web on their cell phones. And many websites are failing to cater properly.There are varying degrees of failure in this regard — some sites don't work at all, while others work but show the wrong content. Moreover, screens on phone are not well optimized for regular websites. Even on the iPhone, which has the "real" internet, it can be a pain to constantly zoom in and out and scroll around. Perhaps the biggest mistake is not providing a mobile-friendly template for the design and layout of a website. Second aspect is Speed.
Most cell phones don't have a lot of bandwidth, so if you can strip out as much of your site as possible, such as the excess javascript, css, and large images, you'll be delivering a your content more quickly to your users.
So how do you get it right and what do people really want to see when they visit your site from their phone?
All too often, websites that work great on a computer either take forever to load on a mobile phone, or are illegible because of an orientation that is too wide. This template should be virtually graphics-free, consisting of only your company logo to establish your brand, and should provide a text-only version of key site content. A good programmer knows how to detect a request from a mobile device so that the proper template can be displayed before the user ever knows the difference. This allows a single domain name to serve all users, regardless of their device.
Getting things working properly is only half the battle. Mobile device users are often looking for specific information that is needed immediately in the accomplishment of a goal. A very simple example of this is someone who is driving around looking for your offices. They need specific information (your location) to accomplish a goal (find your offices) and they need it immediately. Thinking in these terms will help you craft your mobile content, and structure it accordingly, so that you are properly meeting the specific goals of this audience.
Businesses that provide customers in their momemt of need with mobile-friendly content that is both relevant and legible will leave a lasting impression that is a just reward.
