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Search Engine

SEO: A Quick Primer on the Difference Between Ecommerce and Content Sites

Remember that quote that says half of the ad budget goes to waste – we just don’t know which half? If your SEO strategy is not right, you could be wasting 100% of your SEO budget.

We have gotten to a point where, if you have an online presence, SEO (Search Engine Optimization) is a must in your strategy. However, many of our small businesses, though we have SEO within our strategy, follow an approach that results in a waste of time, money and lost opportunity. If you follow the right strategy, it can make a big difference to your business.

For the purpose of this article, I would broadly categorize websites into ecommerce and content websites.  If you sell something on your website, then I would categorize it into an ecommerce website.
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Understanding Search Engine Optimization

Search engines are a primary way that many users will find your site, so ensuring that your pages will appear as high as possible in the results is a key factor in increasing the number of site visitors.

Early Search Techniques

In the mid-1990s, as the Web began to rise in popularity, the first search engines appeared to help users find information in the exponentially increasing number of pages on the Web.
These early search engines relied on Web masters to selfdescribe their pages by using the meta element in HTML to add keywords and descriptions of the page content. Unfortunately, it became too easy to manipulate the system by inserting keywords that contained popular search terms yet had no relation to the page in question.
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Ten Rules of Search Engine Optimization

Search Engine Optimization is one of the most important aspects of search engine marketing. Here is a list of 10 search engine optimization rules to live by to dramatically increase your search engine rankings in Google, Yahoo and MSN.

Rule One: Design It for Humans

Search engines are engineered to find information that humans want. This means the best way to make your website accessible is to design it for humans. Your mission as a web designer is not to make fancy or animated designs, but rather to find a solution to a problem. Your job is to provide users with a site that is easy to navigate and is chock full of information that they are looking for. If you can accomplish this, then the search engines will inevitably find you.
 

ComScore: Google tops search engine rankings in May

2009-06-03 Research company comScore says Google again led the U.S. core Internet search market in May.

According to Reston-based comScore its analysis of the U.S. search marketplace found Americans conducted 14.3 billion core searches in May.

In the comScore analysis of the five major search engines, Google sites led with 9.3 billion core searches. Yahoo! ranked second with 2.9 billion searches, followed by Microsoft with 1.2 billion, Ask Network had 563 million and AOL showed 496 million.

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