Internet users in this day and age have access to so many choices that they often eliminate businesses simply because their website is not up to speed. This is good news for those companies that have continually invested in their online infrastructure as they benefit from the strength of their website as an asset. However, it's bad news for businesses that haven't because there is no in-between. If not an asset then a liability... a 24/7/365 liability that is creating a bad impression in the impatient world of online "short listing". The following quote from "10 Great Websites," featured in BtoB magazine, sums it up nicely:
"For a business customer, the Web site is often a starting point to see if they want to include your company on a short list. They don't have patience or time to waste," said Hoa Loranger, a user experience specialist at Web usability company Nielsen Norman Group.
The bottom line is that websites have become the most important avenue for creating positive impressions for potential customers. So much so, that your company will be ruled in or out in a matter of seconds based on one visit to your website. Knowing this, can your company afford the risk?
Read "10 Great Websites" featured in BtoB magazine
